Even if the wet winter produces a light fire season and a relatively smoke-free summer, there are perceptions to counter.  Our region got a reputation over the last few years as a place where wildfires get big and destructive, and smoke collects at unhealthy levels. 

This creates issues for local residents and the tourism business, a mainstay of the region's economy.  and Southern Oregon University joined forces for a marketing study examining tourist perceptions of wildfire smoke.  TSO Associate Director Bob Hackett and Eva Skuratowicz, the Director of , visit to lay out the findings.