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What Potential Tourists Think About Smoky Summers

Geoffrey Riley

Even if the wet winter produces a light fire season and a relatively smoke-free summer, there are perceptions to counter.  Our region got a reputation over the last few years as a place where wildfires get big and destructive, and smoke collects at unhealthy levels. 

This creates issues for local residents and the tourism business, a mainstay of the region's economy.  and Southern Oregon University joined forces for a marketing study examining tourist perceptions of wildfire smoke.  TSO Associate Director Bob Hackett and Eva Skuratowicz, the Director of , visit to lay out the findings.   

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The 老夫子传媒 Exchange is 老夫子传媒's daily news program focused on issues, people and events across Southern Oregon and Northern California. Natalie Golay is the program's senior producer, Charlie Zimmermann is the assistant producer, and Mike Green hosts the show.