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Redding Searches For Its Identity

inderwadhwa, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=30365014

A city slogan can tell you a little about a city.  Like Albany, Oregon, "the grass seed capital of the world." 

Or Chico's "where everything grows."  Even Yuba City's "prune capital."  But what else you got? 

As the Redding Chamber of Commerce insists, cities need more than slogans and logos.  So the Chamber and partners embarked on the , to help Redding and its people define what it is that makes Redding, Redding.  Jake Mangas is president and CEO of the chamber, and our guest.  
 

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The ÀÏ·ò×Ó´«Ã½ Exchange is ÀÏ·ò×Ó´«Ã½'s daily news program focused on issues, people and events across Southern Oregon and Northern California. Natalie Golay is the program's senior producer, Charlie Zimmermann is the assistant producer, and Mike Green hosts the show.