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The Ground Floor: Ashland's 4th-Generation Darex

darex.com
Darex's key product, Drill Doctor.

Every place where people work started with an idea.  And the people who come up with ideas about businesses are studied and lauded in our society. 

We begin a new regular feature on The Exchange, "The Ground Floor," visiting with entrepreneurs in our region about how they got started and how they overcame obstacles. 

Up first: Matthew Bernard, the current CEO of , the Ashland-based maker of sharpening equipment.  He is the fourth generation involved in the running of the company.  He and dad Dave Bernard, CEO past, tell us what it took to rise above The Ground Floor.  

 

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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and has hosted the ÀÏ·ò×Ó´«Ã½ Exchange on JPR since 2009. He's been a broadcaster in the Rogue Valley for more than 35 years, working in both television and radio.
April Ehrlich is JPR content partner at Oregon Public Broadcasting. Prior to joining OPB, she was a regional reporter at ÀÏ·ò×Ó´«Ã½ where she won a National Edward R. Murrow Award.