A frequent complaint about "food stamp" programs (Oregon Trail in Oregon, CalFresh in California) is that users can buy processed or otherwise less-than-wholesome foods.
Which is why the Fresh Rewards program exists.
It encourages Oregon Trail card holders to buy fresh produce, by matching part of the value of the purchase, stretching the value of the card.
We hear how the program works in , with boost to the incentives for Hunger Action Month in September.