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New Boss, New Look At Ashland "Tidings"

Ashland's daily newspaper is getting a new boss and a new look.

Incoming editor Bert Etling revealed on The ÀÏ·ò×Ó´«Ã½ Exchange that the will switch from a broadsheet to a tabloid format on Tuesday, August 12.

It's one of several changes coming to the small-town daily, including the hiring of Etling.

The paper has not had its own editor for most of the last decade. 

It shared Bob Hunter with its sister paper, the Mail Tribune of Medford. 

So the hiring of Bert Etling amounts to a newspaper increasing staff (at least by one) in an era of downsizing.

Etling joins us to talk about why he was hired and how he plans to revamp the Tidings.  
 

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Geoffrey Riley is a graduate of the University of Missouri School of Journalism and has hosted the ÀÏ·ò×Ó´«Ã½ Exchange on JPR since 2009. He's been a broadcaster in the Rogue Valley for more than 35 years, working in both television and radio.