Dozens of wildfires are filling the West Coast skies with thick smoke. In Southern Oregon, unhealthy air has forced people to wear smoke-filtering masks almost every day for more than a month. It has become part of the norm.
But in recent weeks, people have gotten tired of wearing the plain white paper masks every day. Instead, they鈥檙e investing in nicer ones made of fabric, and some even have artsy designs.
Noa Traylor of Weed, California, found his mask online. It鈥檚 a black fabric mask with a white decal of a zipper.
鈥淚t鈥檚 super really way smoky right now,鈥� he said. 鈥淚 skate to work, so I decided to find a couple of masks. I鈥檓 really into fashion, so I decided to get a couple of these, and I really like this one.鈥�
The mask Traylor bought online has the N95 rating, which means it filters 95 percent of the super small particles that can cause lung problems. It also fits his style. This particular design reminded him of an anime character.
鈥淚t鈥檚 called Tokyo Ghoul,鈥� Traylor said. 鈥淭his guy has a mask and it like low-key resembles this one. I thought it was tight, so I copped it.鈥�
Some people just want a mask that is more comfortable. Like Eileen Weinberg, of Ashland, who wanted something that was easy to put on and take off. In addition to an N95 filter, her cloth mask has an attractive plaid design.
鈥淧eople say, 鈥極h designer mask!鈥� And I feel a little shy,鈥� she said. 鈥淚 didn't mean to get a designer one.鈥�
Ashland resident Mary Kyman said she specifically sought out her 鈥渄esigner mask.鈥� Her mask is purple and gray, and has skulls on it.
鈥淚f you have to wear this all the time, why not look good?鈥� she said. 鈥淥nce a fashionista, always a fashionista.鈥�
People are finding these artsy masks online. Meanwhile, local hardware stores keep more heavy duty masks in stock. The Ashland ACE Hardware store carries a mask that filters 99.9 percent of smoke particulates.
鈥淚t has a replaceable filter,鈥� employee Josh Holub said. 鈥淲e carry them in neon green. Or a black filter. They do go rather quickly and people are seeking them now.鈥�
For some people, buying these stronger masks is a necessity. Talent resident Danae Wilkin has to wear two different kinds of masks: a heavy duty one when she鈥檚 outside, and a lighter mask when she鈥檚 indoors.
鈥淪eems like [the smoke season] is going to go on forever,鈥� she said. 鈥淚 get headaches. Nausea. I鈥檓 coughing a lot. I basically just stay indoors.鈥�
Wilkin says she has sensitive lungs. The smoke also bothered her last summer, when it covered the Rogue Valley for several weeks. People like her are staying indoors. They鈥檙e cancelling outdoor events. They鈥檙e going somewhere that isn鈥檛 smoky. And while local businesses might have taken a hit from the smoke, there鈥檚 at least one marketing opportunity on the horizon: selling more effective 鈥� and attractive 鈥� face masks.
