The recent announcement from Sea World that it will phase out the "performances" of orcas before crowds represents another step in a series.
Industry is responding to pressure to manage animals more humanely, even if they will end up killed and eaten at the end.
Call it , that's what Wayne Pacelle calls the trend, and his book. The name should ring a bell; Pacelle is the President and CEO of the Humane Society of the United States. He visits with a look at the new world of animal treatment.
